Fundraising Campaign

The National Cathedral School requested a theme for their annual fund that would bring people together after more than a year of online learning and working from home. “Powered by Connection” reflects how the support of alumni, parents, and friends helps to build a robust community. The spring fundraising challenge increased the sense of urgency and unity with a short deadline and a tagline of “Ready… set… give!”

 

The branded materials for this multi-channel campaign — including a direct-mail brochure, magazine ad, emails, a challenge postcard, and social media graphics — feature dynamic overlapping circles to remind donors that their community can impact students’ lives well beyond their experience at NCS.