Holiday Fundraising Campaign

This campaign for Rosh Hashahah, the Jewish New Year, capitalizes on the holiday mindset of charitable giving. The graphics feature layered textures and unique typography to give them a festive and distinctive look.

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Materials included social media graphics, web banners, and full-page print ads. They were created for the national organization, the Jewish Federations of North America, which then offered them to their constituent local federations to use for their own holiday fundraising efforts. 56 federations generated 467 unique downloads of the products, including 114 downloads of the full-page ads and 116 social media downloads.