Multi-Channel Donor Campaign

The “Let’s Talk” campaign for the Jewish Federation of South Palm Beach County sprang from their desire to connect with donors in an informal and relaxed voice, using phrases such as “Let’s Talk Community” or “Let’s Talk Safety Net.”

 

We developed a typographic treatment for the name, along with energetic colors and graphics that were applied to a variety of materials, including postcards, a custom pocket folder with inserts, social media graphics, printed flyers, and email templates. The annual campaign was so successful in its first year that the Federation used the same theme again the next year, with new graphic treatments in the same color palette.